This blog examines how digital capitalism reconstructs identity through systems of consumption and performance. It examines how attention, emotion, and everyday interactions are transformed into marketable data. Rather than viewing consumerism as mere economic behaviour, it positions it as the very architecture of digital life.
Redesigning India’s Economic Backbone - II
Part 2 of the blog explores the structural enablers that can help MSMEs scale sustainably. It primarily explores how Regulatory Compliance Passport can simplify regulatory compliance, Tech Access Vouchers can advance investments in technology and foster innovation, and Shared Infrastructure Clusters can strengthen infrastructure and reduce the operational costs of the MSMEs.
Dust, Dignity, and Death: Who Speaks for India’s Marginalised Miners
Mining sustains India’s growth but devastates those at the margins. This article explores how miners from Jharkhand, Odisha, Chhattisgarh, and other mineral-rich states face not only exploitative labour practices but also the consequences of dust exposure and neglect. It urges us to confront the paradox of a nation that celebrates industrial growth while overlooking the invisible labour sustaining it.



