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Air pollution is a major threat to our well-being and private automobiles are the key contributors. To address this, many governments are subsidizing public transportation in order to increase public transportation ridership and indirectly reduce air pollution. While these policies are popular, their effectiveness is mixed and context-driven.
Consumer behaviour is shaped by many more factors than individuals think. Emotions, cultural values, and cognitive biases all play a critical role in shaping how and why people make certain purchasing decisions. It is therefore essential to understand these underlying forces in order to create more effective marketing strategies, as well as to help consumers make more informed choices.
