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DO (NOT) THINK ABOUT IT!

DO (NOT) THINK ABOUT IT!

"Try to pose for yourself this task: not to think of a polar bear and you will see that the cursed thing will come to mind every minute."

That observation comes from "Winter Notes on Summer Impressions," Fyodor Dostoevsky's 1863 account of his travels in Western Europe. But the research that proved it true came more than a century later, from the lab of social psychologist Daniel Wegner, PhD.