January 1st or a birthday acts as a temporal landmark i.e. an opportunity for people to start fresh. Temporal landmarks act as a catalyst for people to take action. This article focuses on various factors of temporal landmarks like the psychological reset and motivation, challenges an individual faces, strategies to avoid failure, and external contributions from stakeholders. This article will center around how the factors influence change, the “fresh start effect” and why these factors are vital for sustaining these changes in one’s lifestyle.