Creativity encompasses originality and useful thoughts and actions. Various contextual factors, such as gatekeepers and cultural inclinations, impact the creative process and output. Eastern cultures are likely to value usefulness and Western cultures to value originality, among components of creativity.
Chicanery in 'Better Call Saul'
The protagonist of the show 'Better Call Saul' is a creatively deceitful and morally dubious criminal lawyer. Research shows creativity often promotes dishonesty by increasing the ability to generate self-serving justifications for unethical behavior. It is also likely that the protagonist’s personality contributes to his malevolently creative nature.