With humans making thousands and thousands of decisions daily, a considerable portion revolves around health, often influenced by psychological forces and societal norms. The article highlights the inadequacy of assuming rational decision-making and introduces behavioural economics as a pivotal approach, acknowledging the role of biases, emotions, and heuristics in shaping choices. It delves into the principles, such as the 'nudge' concept and the effectiveness of incentives, emphasising their application in healthcare. The integration of behavioural economics into health policy decisions is deemed essential, offering a promising avenue for fostering informed choices. The integration of behavioural economics into health policies is seen as being instrumental to achieving enduring change in the masses, though it poses challenges due to its applications being highly context-dependent. It further necessitates an evaluation of ongoing data and adaptation to diverse cultural norms.
