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Descriptive Norms for Persuasion

Descriptive Norms for Persuasion

Smoking is a pervasive problem and distinct methods have been employed to address it- from advertisement campaigns on print and digital media to printing gruesome pictures of damaged lungs on cigarette packets. Recently, a television channel changed the way it nudges its viewers to quit smoking by harnessing the power of descriptive norms and persuasion. However, it begs the question of how effective it will turn out to be.


The dream-reality spectrum: How dreams affect our memory and perception of reality

The dream-reality spectrum: How dreams affect our memory and perception of reality

One of the relatively lesser-known aspects of the human psyche is the dream-memory duo that is only recently being uncovered. This interconnection has been tied to inconsistencies in our memories and leads us to the question —- Can these variations between our perceived and true realities affect our acumen? This article aims to delve into the relationship between abstract cognitive processes (such as dreaming, awareness, consciousness, perceptions, and beliefs) and sleep a quantifiable bodily function.

De-stigmatizing Disability through Euphemisms: How Effective is it?

De-stigmatizing Disability through Euphemisms: How Effective is it?

Person-first language promotes the idea that an individual is a person first and their disability does not define them. Despite the seemingly noble intent, the person-first language movement has sparked controversy in several disability groups, particularly the Autism community. Does a mere semantic change help destigmatize disability or does it simply cause unnecessary linguistic clutter in a bid for political correctness?