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Consumer psychology is the study of processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas or experiences to satisfy needs and desires. Consumer psychology is often used to develop a marketing strategy and its study can also help an individual become a better consumer.
Groupthink refers to, effectively, extreme preservation of group unity over good decisions. This process initially emerged after studying international policies but its relevance can be felt in day-to-day processes as well. By studying the antecedents at play, one can either mitigate a group from or further contribute to the occurrence of groupthink.
