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Nudges have gained popularity all over the world across various domains from marketing strategies to public policy. One tiny nudge can create an unending universe of better strategies to steer people towards the right choices. However, nudges have a flipside - How much nudge is too much nudge? This is the million-dollar question that we are yet to answer.
The distress that the COVID-19 crisis has brought to our lives and economy needs no introduction. It has brought to light existing inefficiencies in our system, and even some solutions in disguise. This article focuses on one of the ways we can take the opportunity arising out of this crisis and sustainably reform our agricultural practices.
