Owing to the increase in the number of families with same sex parents, the debate about whether children’s psychological adjustment is affected by varied family structures has lingered on the socio- political horizon. A number of studies have been carried out to put this question to rest. Despite the overwhelming empirical evidence to conclude that children raised in same sex unions are not at a developmental or an adjustmental disadvantage compared to their peers raised in heterosexual families, the sigma persists. This article explores the extent to which adherence to gender roles and heteronormative ideals of familial conventions contribute to this stigma.