"Maybe I’m going out of my mind,” said Truman Burbank, played by Jim Carrey in 1998’s “The Truman Show,” “but I get the feeling that the world revolves around me somehow.”

 Ever feel like being adventurous and ordering in some new cuisine, but get so confused with all the options that you just end up ordering the same old food? Ever get so overwhelmed with the numerous options of a product at the supermarket that you just walk out of there without even getting anything? The Choice Overload Paradox, discussed in the blog, may be able to throw some light on these situations that occur in daily life and how consumers and choice-providers could navigate around this trap!

We often make important judgments in our everyday lives. Be it a busy housewife negotiating the price of onions down at the local market or a President making tactical decisions for his/her country. These interactions are commonly studied with the help of game theory, a mathematical tool to model strategic interactions. What has slipped our notice is that popular culture throughout the ages has made use of these theories. Therefore even without most of our knowledge, we have been exposed to these games through the movies we have avidly consumed. This article looks into some of the more familiar movies and how they have used game theory in their plot lines.