Ever wonder why the bumbling fool in the movie is somehow the most endearing? Or how your mom let's you off the hook if you confess to breaking the vase, as opposed to when she finds out herself? The Pratfall Effect elucidates on the phenomenon of the bumbling fool's perceived attractiveness and how it is applicable in real life as well.

The urban world is largely on a digital diet. And everyone has the liberty to choose what appeases their appetite. But is there there’s something about this diet (as with all diets) that is detrimental to us humans?