Qandeel Baloch, a Pakistani model and performer known for catching the public eye through her bold antics on social media, was in the limelight one last time, when her brother murdered her on July 15, 2016. After being presented to the media by the police, the perpetrator confessed that

This blog explores various dimensions of psychological advertising. Through the ages, advertisers and sellers have learnt the basic principle of appealing to the consumers' emotional mind while trying to silence the rational mind.

It’s safe to assume that there has been a moment (at least one) in our lives, where we wished we could recognize another person’s emotions. It may have been that interviewer whose decision could affect your career prospects, or maybe it was your crush when you were telling him/her how you felt about them. For some people, reading others’ emotions is as simple as adding 1 and 1. But for some others it can be the most difficult task.