This blog explores various dimensions of psychological advertising. Through the ages, advertisers and sellers have learnt the basic principle of appealing to the consumers' emotional mind while trying to silence the rational mind.

It’s safe to assume that there has been a moment (at least one) in our lives, where we wished we could recognize another person’s emotions. It may have been that interviewer whose decision could affect your career prospects, or maybe it was your crush when you were telling him/her how you felt about them. For some people, reading others’ emotions is as simple as adding 1 and 1. But for some others it can be the most difficult task.

There is much to be said about the juxtaposition of religion and morality, when outright murder is seen simply as a means to an end, but god continues to be peddled as benevolent and all-forgiving, often to the highest bidder, while conveniently ostracizing others. Needless to say, religion has outlived its didactic utility.